Altruism and egotism

Altruism may be considered a synonym of selflessness, the opposite of self-centeredness.  

The term altruism can also refer to a deontological ethical doctrine that claims that individuals are morally obliged to benefit others. Used in this sense, it is usually contrasted with deontological egoism, which claims individuals are morally obligated to serve themselves first.[8] 

Altruism is concern for the well-being, the life, of others, independently of personal benefit or reciprocity.  

Isnt it handy to create some egotism to also into some altruism ?  

A related concept in descriptive ethics is psychological egoism, the thesis that humans always act in their own self-interest and that true altruism is impossible. Rational egoism is the view that rationality consists in acting in one's self-interest (without specifying how this affects one's moral obligations).  

Proponents of ethical altruismmaintain that individuals are morally obligated to act altruistically.[

The opposing view is ethical egoism, which maintains that moral agents should always act in their own self-interest. Both ethical altruism and ethical egoism contrast with utilitarianism, which maintains that each agent should act in order to maximise the efficacy of their function and the benefit to both themselves and their co-inhabitants